The challenging
To create an engaging and fun ‘restaurant challenge’ campaign whereby we will change consumer perception to get more trial to lentils and potentially increase household penetration. Increasing awareness of lentil ‘education’ through experiential and digital forums.
THE IDEA
Discovery can be fun and delicious! It’s hard not to love lentils once you’ve tried them, especially if they’re being prepared for you by your local. Lentils are a ‘flavourfully’ fun cooking option, not to mention budget-friendly, and a healthy choice. Go ahead, Savour the Exciting!
The Fun-de-Lentil Tour Logo Design
Poster Design
Bill Stuffer fortune teller game design
Coasters in Restaurant
Social Media Presence
Voting App
Work done for WS Calgary