About the Company
A start up business came to me with a small budget to revamp some labels for their clean energy smoothies. Raw Energy Smoothies source their ingredients from South America and are naturally infused with energizing plant extracts.
My Task
With budget in mind I needed to illustrate something simple and impactful. The leopard of the Brazilian rainforests was the perfect character to communicate the energy of the brand. The roaring mouth coupled with the shape of the leopards curved back to contain the fruit flavours create a consistent architecture across the labels.
Before
After
